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THE WRITING IS ON THE WALL: PEOPLE STILL LOVE TO WRITE

di Anish Todarwal sopra August 08, 2020
How do you explain this? In today’s world of hi-tech, you can jot down notes on a smartphone.
Or even dictate your thoughts to ’Siri’ and her other audio siblings. Honestly, you don’t need paper. Then, how come the pen still finds a place in your pocket? Is it because there’s something really personal about scribbling in one’s own handwriting.
Does writing with a pen induce a sense of calm in a world of purposeful chaos? Whatever the reason, one thing we know for sure. People are buying pens, and more than ever. A pleasant surprise, don’t you think? The numbers tell a story: In the last six months, we’ve sold over forty thousand pens!
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